Daniel Boud creates key art - the hero campaign imagery used on posters, billboards, programs and digital marketing - for theatre, musical theatre, opera, dance, film and TV. A successful key art image has to sell a production in a single frame, and Daniel brings both a striking visual style and a deep working knowledge of how arts marketing campaigns are built and used.

His key art credits include the brand campaign for Sydney Opera House; The Talented Mr. Ripley for Arts Centre Melbourne; Mary Poppins, Les Misérables, The Lion King, In The Heights; Wudjang, Horizon, Dark Emu, Sandsong and Illume for Bangarra Dance Theatre; Continuum for Sydney Dance Company, season campaigns for Belvoir St Theatre; the 6 Festivals feature film for Paramount; Firestarter; Sydney Mardi Gras' 'Our Future' and 'Free To Be' campaigns; television and podcast key art for the ABC and MTV; and international tour artwork for Gary Barlow.

Key art shoots are highly collaborative: Daniel works closely with marketing teams, creative agencies, designers and artistic directors from concept through to final retouched artwork, delivering imagery built for everything from social crops to building wraps.

Available for key art and campaign commissions across Australia and internationally.